Castrol – Euro 2008 Sponsorship

As one of the ten key sponsors of the Euro 2008 tournament, Castrol developed and launched a website dedicated to providing detailed statistics on individual player performance during and after Euro 2008 football matches, called the Castrol Performance Index (CPI).

Castrol – Euro 2008 Sponsorship

BRIEF/BUSINESS CHALLENGE

As one of the 10 key sponsors of the Euro 2008 tournament, Castrol developed and launched a website dedicated to providing detailed statistics on individual player performance during and after Euro 2008 football matches: the Castrol Performance Index (CPI).

1000heads were commissioned to generate natural conversation and monitor online Word of Mouth around the CPI leading up to, during and after the tournament.

The key territories 1000heads were charged with targeting with this activity were the UK, Spain, Germany, Russia and Poland.

All intelligence and insights resulting from this activity were to be...

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