As one of the ten key sponsors of the Euro 2008 tournament, Castrol developed and launched a website dedicated to providing detailed statistics on individual player performance during and after Euro 2008 football matches, called the Castrol Performance Index (CPI).
Castrol – Euro 2008 Sponsorship
BRIEF/BUSINESS CHALLENGE
As one of the 10 key sponsors of the Euro 2008 tournament, Castrol developed and launched a website dedicated to providing detailed statistics on individual player performance during and after...
