Casinò di Venezia - Keep Playing (Italy)

The article discusses a campaign to create awareness of the Casinò di Venezia among tourists visiting Venezia, Italy.

Casinò di Venezia – Keep Playing (Italy)

Agency name: AdmCom Client name: Casinò di Venezia Category: Innovative Idea or Concept


Casinò di Venezia is one of four casinos in Italy and is located in Venezia, a city that is a major tourist destination. However, of the 20 million tourists visiting the city every year, only 2% know about the Casino.

The Challenge: to make tourists aware of the Casino.

The Opportunity: The huge mass of visitos that Venezia attracts every year, and the unique world reknowned location.


To create awareness of the Casinò...

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