Cashmere Bathroom Tissue

This article describes how astute marketing and powerful advertising not only helped Cottonelle survive the transition to Cashmere, but that it built positive momentum, despite the return of K-C’s Cottonelle, and other intense competitive activity.

Cashmere Bathroom Tissue

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

September 2004–May 10 2008

Start of Advertising/Communication Effort:

September 2004

Base Period for Comparison:

Year Ago Comparisons

a) Introduction

In the fall of 2004,...

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