Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory

The practice of placing brand names, logos and products into computer games is becoming increasingly popular.

Cashing in on Crashes Via Brand placement in Computer Games

The Effects of Experience and Flow on Memory

Lars-Peter SchneiderBAE Systems

T. Bettina CornwellUniversity of Queensland

. . . eating McDonald's products will improve a player's standing in the game,...