Cash lotteries in online access panels: Stating the odds of winning?
Tobias Gummer and Irina Bauer
Since cash lotteries are frequently employed to stimulate participation in web surveys sampled from online access panels, the present study assesses the research gap concerning the relevance of respondents knowing their odds of winning these cash lotteries.
Introduction
Commercial online access panels (OAPs) are widely used for market research and social science research (Callegaro et al., 2014; Cornesse et al., 2020). Whether surveys draw on the samples provided by OAPs or use other sampling approaches,...
