This article describes a campaign for Tate Modern to engage with 15-24 inner city Londoners. The teenage audience has no interest in `art' as defined by the establishment, but have a passionate interest in music and the kind of art they create themselves.
Case study: Tate Modern
This is a story about how planning created new content, not just communications. It is a story that describes how Tate Modern connected with a group of 15–24-year-old Londoners who had never been interested in...