Case study: re-branding success for ITN Source
Phil Williams
ITN Source, business of ITN (Independent Television News), is the world's leading aggregator of moving-image content, housing over 700,000 hours of footage across a diverse range of collections including such well-known programmes as Coronation Street and Survival. It is adding around 15 hours of new material every day; its revenues have trebled over the past two years and continue to grow by 35% year on year.
Headquartered in London, ITN Source employs over 70 people globally with sales offices in New York, Los Angeles, Toronto, Berlin, Paris,...