Case study: BMW movies - luxury car to movie star

Charles Young and Amy Shea Hall

Chuck Young and Amy Shea Hall, Ameritest, examine two examples of branded entertainment films from BMW (both withdrawn despite creating unqualified buzz).

Case study: BMW movies – luxury car to movie star

Charles Young and Amy Shea Hall

Fade in: An impossibly handsome man guides his convertible up to a dilapidated house on a deserted street. He exits; his white suit glints in the sun as he surveys the...

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