Casademont: Rotten Envy

Sausage producer Casademont's sales had fallen and sales staff had lost enthusiasm. To rebuild excitement and sales, the company unveiled an incentive program that offered travel prizes and promised to make salespeople the envy of their competitors.

Casademont: Rotten Envy

Shackleton

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: SpainDate program started/ended: 16th October 2007 - 28th February 2008

Product Description: Casademont is an artisan sausage factory, with more than 50 years of tradition. Its selection of products is focused mostly on pork sausages cured in the Pyrenees under artisan processes. In October 2007, Casademont launched 2 new ranges of fuets and cold cuts, which offer more innovation and great quality.

Advertiser/Client Name: CasademontMedia Channels: DirectMailMobile

STRATEGY

Marketplace Challenge:

The cold cuts market grew in...

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