Carulla: The Fresh System

Carulla, a retailer, created The Fresh System in Colombia helping people understand how to store fruits and veg to raise brand awareness, strengthen its position, increase purchases and achieve market growth.

Campaign video: Carulla – The Fresh System

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Selected creative: Carulla – The Fresh System

Credits

Creative Agency: Ogilvy Bogotá Account Executive: Felipe Madero Accounts Director: Marcela Giraldo / Giovanni Rosiasco Art Director: Santiago Barreto CEO: Fabio Quiroga Copywriter: Camilo Torres / Laura Franco Creative Director: Inés De Ninnis / Javier Soler /Julián Barrera Creative VP: Gastón Potasz Director of photography: Nicolás Fernández Executive Creative Director: Daniel Ávila Executive Producer:Gala Vence / Sebastián Pita...

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