Carulla: The Fresh System

Carulla, a retailer, created The Fresh System in Colombia helping people understand how to store fruits and veg to raise brand awareness, strengthen its position, increase purchases and achieve market growth.

Campaign video: Carulla – The Fresh System

Read the full campaign case study

Selected creative: Carulla – The Fresh System


Creative Agency: Ogilvy Bogotá Account Executive: Felipe Madero Accounts Director: Marcela Giraldo / Giovanni Rosiasco Art Director: Santiago Barreto CEO: Fabio Quiroga Copywriter: Camilo Torres / Laura Franco Creative Director: Inés De Ninnis / Javier Soler /Julián Barrera Creative VP: Gastón Potasz Director of photography: Nicolás Fernández Executive Creative Director: Daniel Ávila Executive Producer:Gala Vence / Sebastián Pita...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands