Carter Holt Harvey Treasures Babycare - All You Need For Everyday

This is a true kiwi success story: a NZ company, with a NZ marketing department and a NZ agency taking on the world’s leading multi-national and winning.

'All you need for every day'

Agency: Colenso BBDO Advertiser: Carter Holt Harvey Treasures Babycare Awards: FMCG (Bronze)

Marketing Challenge

Nappies is a 'mega-category' with sales of over $100 million. It is a fiercely competitive market traditionally...

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