Carte d'Or: Gold selection golden hour

Carte d’Or launched a new ice cream product, Carte d’Or Selection Gold, to strengthen its bond with consumers in Turkey, increase visibility on social media platforms, and increase the impact on sales channels.

Brand: UnileverAgency: Pixiu Digital Pazarlama Hizmetleri A.SRegion: EMEA



Our main goal was to prepare a digital-focused project that would support the launch of Carte d’Or Selection Gold and strengthen our bond with consumers. We aimed to increase our visibility on social media platforms and simultaneously increase the impact on sales channels.

Target Audience

Our main goal was to establish a strategy that would enable our new product to be recognised and then consumed by more people. Based on the name of our product and our sales data, we aimed to strengthen the bond...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands