Cars24: India will line up to bid for your car

Rohitash Srivastava, Anupama Yadav

Indian online auto marketplace Cars24 ran a multichannel campaign to grow appointments, inspections and purchases after three quarters of decline.

Campaign details

Brand: Cars24Brand owner: Cars24Entrant company: Cars24 Services Pvt. Ltd. - IndiaIdea creation: Ogilvy & Mather GurgaonMarket: AsiaSector: Media & publishingMedia channels: Content marketing, Radio & audio, Online video, Social mediaBudget: 1 - 3 million

Executive summary

Cars24, a digital marketplace for pre-owned cars, disrupted a category stuck in the stone age. It freed Indians from brokers and middlemen and gave them the confidence to take things into their own hands when it came to selling their old cars.

This was an uphill task...

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