Carrefour (France) - Le Mois Magique

This paper is a brief case study of Le Mois Magique, a key annual celebration and sales event with promotions and a game of the same name.

Carrefour (France) – Le Mois Magique

Campaign Title Le Mois MagiqueBrand CarrefourCategory A10 Retailers & Mail Order, B1 Creative ExcellenceMedal GoldAgency Euro RSCG 4D

SUMMARY

Le Mois Magique was a key annual celebration and sales event with promotions...