Carrefour (France) - Le Mois Magique

This paper is a brief case study of Le Mois Magique, a key annual celebration and sales event with promotions and a game of the same name.

Carrefour (France) – Le Mois Magique

Campaign Title Le Mois MagiqueBrand CarrefourCategory A10 Retailers & Mail Order, B1 Creative ExcellenceMedal GoldAgency Euro RSCG 4D

SUMMARY

Le Mois Magique was a key annual celebration and sales event with promotions and a game of the same name.

CHALLENGES

To attract the public's attention, the aim was to adopt a creative, magical approach that was different to other media, and portray the game in a funny absurd way through three advertising films: “Everybody's obsessed by Le Mois Magique Carrefour”.

HOW OVERCOME

A powerful video...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands