Carrefour: Crafting customer-centric connections, one data-driven campaign at a time

Carrefour, a leading brand in the retail industry, utilised consumer data from its loyalty club "Club Carrefour" to personalise experiences and marketing, attracting and retaining customers over competitors in Spain.

Campaign details

Brand: CarrefourAgency: Arena MediaRegion: EMEA



Our goals were to:

  • Build customer loyalty, increase profitability value.
  • Increase Club Carrefour members by one million in one year, and 9 million 'active' customers by 2022.
  • Improve Brand Equity.
  • Consolidate the Club's positioning as the leading loyalty program.
Target Audience

Consumer promotions occupy much of the space in media for all players in the distribution business. They generate lots of noise and saturate the channels with constant discounts throughout the year.

If you want to be relevant in this category you must put the customer...

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