Carrefour: Addressable TV Shopping Platform

Carrefour, a retail company, built an Addressable TV Shopping Platform in Turkey that allowed consumers to buy everything they would normally get in-store using their remote control during the COVID-19 pandemic.

Campaign details

Brand: CarrefourBrand owner: SabancıAgency: MediaComMarket: Turkey

Executive summary

We would build an Addressable TV Shopping Platform that allowed consumers to buy everything they would normally get in-store using their remote control. Purchases...