Carpoly x National Geographic: Invite you to live in "Natural Art · Home"

As a well-known paint brand, Carpoly has been deeply involved in environmental protection and quality for 28 years, but it is not familiar to consumers. In the post-epidemic era, the brand hopes to appeal to young people. With the National Day Golden Week as a publicity node, use "natural art" to empower products, do in-depth grass cultivation, and strengthen exposure to improve brand awareness and image.

Case details

Brand: Carpoly Art PaintBrand owner: CarpolyMain agency: Guangzhou Yunju Advertising Co., Ltd.Main agency holding group: Guangzhou Yunju Advertising Co., Ltd.Market launch: Mainland ChinaIndustry: Paint CoatingsMedia Channels: Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Mobile & App APPs, Targeted Advertising, Public Relations, Word-of-mouth Marketing, Packaging & Design, Brand/Product PlacementBudget: 2-3 million

Case Summary

Origin of the activity:Carpoly, as a well-known paint brand for 28 years, has been deeply involved in environmental protection and quality, but it is not familiar to consumers....

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