Thiago de Moraes
WHAT IS WONDERFUL ABOUT THIS WORK?
We built on the success of The Carphone Warehouse's 2007 X Factor sponsorship with a new audition site where viewers could create their own animated performance. Engagement increased, with a 400% rise in auditions YOY and 53,000 visitors who judged 135,000 performances.
To position The Carphone Warehouse as a forward-thinking brand while showcasing their latest mobile technologies. Engage with younger audiences and increase consideration versus competitors.