Carnival Corporation: Sailing from historic industry shutdown to the global restart of cruising

Carnival Corporation, the cruise company, developed a long-term campaign to immediately manage short-term issues during the pandemic in the US.

Situation

2020 was projected to be a banner year for the cruise industry and the world's largest cruise company, Carnival Corporation, which entered the year riding a wave of consecutive record profits and passenger growth, on top of a record 32 million...