Carlsberg Tetley – Castlemaine

Campaign in 1998-9 by Saatchi & Saatchi for Castlemaine XXXX lager. Brand was declining.
Agency: Saatchi & SaatchiAuthor: Ben Cliffe

"Putting the xxxx! Back Into Castlemaine XXXX"

BACKGROUND

This is the story of the re-working of an advertising 'classic'. Castlemaine XXXX was one of the most successful brand launches ever, and produced...