Carlsberg Sweden: The sunken bar

Carlsberg, a beer brand, promoted its range of alcohol-free beer while working to decrease incidents of people boating while intoxicated in Sweden.

Background & challenge

The Sunken Bar

Carlsberg opened a bar on the bottom of the ocean, to remind beer-drinking boaters where they can end up if they drink alcohol at sea.

Since the outbreak of the pandemic, interest in recreational boating have been...

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