Carlsberg (Belgium) - Win Your Private Jet

Carlsberg, the beer brand, was losing revenue and awareness to INBEV, the largest Belgian brewer. It had to reverse the trend in Belgian bars, shops and restaurants.

Carlsberg (Belgium) – Win Your Private Jet

Campaign Title Carlsberg - Win Your Private JetBrand Carlsberg ImportersCategory A2 Beverages AlcoholicMedal BronzeAgency N'Lil


Carlsberg ran a spectacular six month promotion to win an amazing prize with a high visibility campaign through TV, internet, packaging, POS and SMS to win a private jet and disco night in VIP style with celebrity status.


Carlsberg had been losing revenue and voice share to INBEV, the largest Belgian brewer worldwide. Jupiler had over 50% market share compared to Carlsberg's 5% and sales were decreasing....

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