Carlsberg (Belgium) – Win Your Private Jet
Campaign Title Carlsberg - Win Your Private JetBrand Carlsberg ImportersCategory A2 Beverages AlcoholicMedal BronzeAgency N'Lil
Carlsberg ran a spectacular six month promotion to win an amazing prize with a high visibility campaign through TV, internet, packaging, POS and SMS to win a private jet and disco night in VIP style with celebrity status.
Carlsberg had been losing revenue and voice share to INBEV, the largest Belgian brewer worldwide. Jupiler had over 50% market share compared to Carlsberg's 5% and sales were decreasing....