Carl's Jr.: Six Dollar Burger campaign

Prior to celebrating their 60th anniversary, Carl's Jr, one of the US’s leading fast-food burger chains, felt the pains of an aging icon.

Carl's Jr.: Six Dollar Burger campaign

Rayna Bailey

OVERVIEW

As Carl's Jr., one of the country's leading fast-food burger chains, prepared to celebrate its 60th anniversary in 2001, the brand was feeling the pains of an aging icon. Despite...