Carling Black Label: Bride armour

Carling Black Label, a beer brand, increased reach, impressions, earned media and the percentage of women willing to report violence by creating a body-armoured wedding dress.

Campaign video: Carling Black Label – Bride armour

Selected creative: Carling Black Label – Bride armour

Credits

Media agency: Vizeum JohannesburgCreative agency: Ogilvy JohannesburgAgency Producer: Cathy Day ToozeBusiness Director: Katie James / Troy SquiresCEO & Creative Chairman: Pete CaseCreative Director: Mike MartinCreative Group Head - Creative Specialist - Design/Motion: Neill PretoriusCreative Group Head: Sibs ZihleExecutive Creative Director: Camilla ClerkeJunior Producer: Charis BothaMD: Vicki BuysSenior Copywriter: Sandhya MathuraStrategist:Angie Hattingh / Zoe Willems...

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