Cargus: Never Have I Ever Sent

Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.

Opportunity

Be honest, what did you order online this week? With e-commerce becoming more of the norm, businesses are forced to step up their game when it comes to delivering products. Customers expect purchases to arrive quickly and intact - seems reasonable, right? Until the delivery company can't fulfill its promises. Thus, all couriers are heavily criticized, and Cargus, top 2 player on the Romanian courier market, is no exception.

In the past year, Cargus has been regularly receiving negative comments and feedback on social media regarding their client service procedures, while the company has been frequently the subject of...

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