Carex - Handling the future: 'Are you a Washer or a Walker?'

This case is a great example of a brand stepping up to occupy a bigger role in people’s lives. Carex’s position in the liquid soap market was eroding.
Agency: BDH\TBWA Authors: Jacqui Wall and Tracey Hunter

Carex

Handling the future

'Are you a Washer or a Walker?'

This case study will show that an already successful brand can be completely rejuvenated by seeking to gain a larger share of the future.

Reaching...