Carex - Handling the future: 'Are you a Washer or a Walker?'
Stephen Brown, Nicole ten Thij and Graham Drury
This case is a great example of a brand stepping up to occupy a bigger role in people’s lives. Carex’s position in the liquid soap market was eroding.
|Agency: BDH\TBWA ||Authors: Jacqui Wall and Tracey Hunter |
Handling the future
'Are you a Washer or a Walker?'
This case study will show that an already successful brand can be completely
rejuvenated by seeking to gain a larger share of the future.