Title: Let It FlowBrand: Johnson & JohnsonProduct: Sempre Livre® e Carefree®Idea: Wunderman ThompsonCountry: Brazil
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||BRAZIL||Women||Teenagers & young adults (13-25)||Low||The average total spend for this work was around 1.7 million dollars.|
Sempre Livre and Carefree are Johnson&Johnson's sanitary napkins brands in Brazil. Although napkins are essential products, more than 11M Brazilians don't have access to pads and the topic still is a cultural taboo.
These issues impact the health of millions...