Campaign details
Title: Let It FlowBrand: Johnson & JohnsonProduct: Sempre Livre® e Carefree®Idea: Wunderman ThompsonCountry: Brazil
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | BRAZIL | Women | Teenagers & young adults (13-25) | Low | The average total spend for this work was around 1.7 million dollars. |
Objectives
Sempre Livre and Carefree are Johnson&Johnson's sanitary napkins brands in Brazil. Although napkins are essential products, more than 11M Brazilians don't have access to pads and the topic still is a cultural taboo.
These issues impact the health of millions...