CareerBuilder Inc.: Time To Move On campaign

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains (whose publications included Newsday, the Chicago Tribune, the Los Angeles Times, and the Baltimore Sun, and Knight Ridder, publisher of the Kansas City Star, the Miami Herald, and the Philadelphia Inquirer, among others) partnered to create their own online job site, which ultimately evolved into CareerBuilder.com.

CareerBuilder Inc.: Time To Move On campaign

Rayna Bailey

OVERVIEW

By the 1990s newspapers were facing increasing competition from Internet job sites. In 1995, in order to compete with online sites for advertising revenue, the Tribune Company newspaper chains...