CARE India: Social and behavioral Change Communications (SBCC) to decrease vaccine hesitancy

The NGO and charity Care India launched the social and behavioural change communications campaign to decrease vaccine hesitancy and was able to encourage Indians to get a Covid vaccine through local and digital outreach.

Background and Challenges

COVID-19 affected all segments of the population and fueled vaccine hesitancy across the country, particularly in remote and rural areas. Our audience was scattered, spoke different languages, and had varied cultural upbringing....

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