Capturing how a catchphrase caught on

This paper demonstrates how a new real-time research approach, TROI, captured how a catchphrase caught on within the context of a fully integrated campaign for Axe/Lynx.

Capturing how a catchphrase caught on

Ana MedeirosUnilever

Fiona BladesMESH Planning


The Buzz Associated with 'WOM'

In the last few years there has been an explosion in interest around Word of Mouth. How important is it to an overall marketing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands