Cappy – No Soccer Zone
Agency name: Plus Promotion Sales GmbHClient name: The Coca-Cola CompanyCategory: Small budget campaignCountry: Austria
BACKGROUND
As the primary target group for Cappy is women, the brand manager was not too happy about the huge hype around the football world championship. They thought there was no way any promotion without a link to soccer could be sold to the trade ...
But of course June/July is a very important sales period for Cappy. Was there any kind of promotion idea that would appeal to women during this football crazy time?
OBJECTIVES
Brand activation...