Cappy – No Soccer Zone

Cappy, an Austrian soft drink owned by Coca-Cola, is mostly aimed at women. The summer months are very important for the brand, but during 2006 this coincided with the World Cup, meaning that communications addressed to women are often neglected.

Cappy – No Soccer Zone

Agency name: Plus Promotion Sales GmbHClient name: The Coca-Cola CompanyCategory: Small budget campaignCountry: Austria

BACKGROUND

As the primary target group for Cappy is women, the brand manager was not too happy about the huge hype...

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