Capital G Bank – We’re Gifferent

Capital G, an independent retail bank in Bermuda, wanted to launch a new online banking service and increase public awareness of its services in the face of significant competition in the financial services sector.
Agency: Target Marketing & Communications

Capital G Bank – We're Gifferent

Silver: Canadian Success Outside Canada


Business Results Period (Consecutive Months): November 2006 to February 2007 (4 months)Start of Advertising/Communication Effort: November 2006Base Period for Comparison: October 20061

Capital G Bank is a small, independent retail bank in Bermuda. In mid-2006, Capital G asked Target to help them launch its online banking product. But we immediately recognized that the challenge was much larger. Capital G had low market share. Further, most Bermudians had no understanding of how Capital G differed from its competitors.1...

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