Capital FM: 2010 Summertime Ball

The Capital FM radio station wanted to promote its 2010 Summertime Ball and attracting new listeners with the related buzz.

Capital FM: 2010 Summertime Ball


CLIENT • Capital FM

THE TEAM • Brochan Watts, Frank Freeman, Kylie Lewis, Damian Bos, Geoff Gower, Mihir Rughani, Elena Mayoral, Pete Carlton.

WHAT IS WONDERFUL ABOUT THIS WORK? • Regular listeners love Capital FM. And they're avid social networkers. So instead of conventional media, we used these brand evangelists. We created a viral buzz with countless millions reached. This saw over 80,000 entrants recruit 256,000 friends from 150 countries.

OBJECTIVES• Help promote the Capital FM 2010 Summertime Ball. Attract new listeners by creating a huge buzz about...

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