Canon U.S.A., Inc.: 85 Second Photo Lab campaign

Ed Dinger

In 2001 Canon U.S.A., Inc., a subsidiary of the Japanese printer, copier, and peripherals manufacturer Canon Inc., introduced a compact digital-photo printer, which offered speed and the convenience of being able to connect directly to a digital camera.

Canon U.S.A., Inc.: 85 Second Photo Lab campaign

Ed Dinger

OVERVIEW

In 2001 Canon U.S.A., Inc., a subsidiary of the Japanese printer, copier, and peripherals manufacturer Canon Inc., introduced a compact digital-photo printer, which offered speed and the convenience of being able to connect directly to a digital camera. The category was small but growing, prompting Canon in the fall of 2003 to launch the "85 Second Photo Lab" campaign, developed with New York's DCA Advertising. The goal was not only to support the launch of a new printer, the CP-300 Card Photo Printer, but also to bring energy to...

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