Canon EOS 300D Launch
Brand Name: Canon Client Name: CanonAgency Name: Mediaedege:cia Category for this Entry: Consumer Durables (Silver)
Summary
With the launch of the EOS300D, a new Digital Single Lens Reflex (SLR) camera, Canon took professional technology and made it available to a wider audience. The aim was to double category sales in the first year. A campaign combining programme content and programme sponsorships was launched across six major Pan-regional broadcasters ...