Canon Can
Delwyn Swingewood interviews James Leipnick, European Chief of Communication and Corporate Relations at Canon
Canon Europe, one of the top-tier sponsors of the 2004 European football championship, is already planning the look of its advertising during next year's competition in Portugal. The imaging and information technology provider invests R200m on marketing and communications. Admap talked to the man who spends it: James Leipnik, European chief of communications and corporate relations.
What is the main issue facing advertisers?
In the macro sense, the routes to consumers are widening. So if you are a major brand with a consumer product...