Canon - For the Love of Photography

How to convince people to buy bulky, heavy single-lens reflex (SLR) cameras when slick credit card sized digital compact cameras make acceptable photos? Canon required a campaign that would entice competitive and non-SLR users to purchase Canon's EOS 300D.
  

Canon – For the Love of Photography

Brand Name: For the Love of PhotographyAdvertiser: Canon Europe N.V.Agency: Cayenne CommunicationsPrize: SilverCategory: Durables

SUMMARY

How to convince people to buy bulky, heavy single-lens reflex (SLR)...