Cannondale Corporation: Branding Ads campaign

Rebecca Stanfel

In 1991 the Cannondale Corp., a bicycle manufacturer based in rural Connecticut, unveiled a striking print ad to announce the development of a new product.

United States
Strategy

Cannondale Corporation: Branding Ads campaign

Rebecca Stanfel

Overview

In 1991 the Cannondale Corp., a bicycle manufacturer based in rural Connecticut, unveiled a striking print ad to announce the development of a new product. The ad featured a photograph...

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