Title: Womanikin: Saving Women's LivesBrand: WomanikinProduct: WomanikinIdea: Joan CreativeCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 years +||USA||Non-specific||Other||Middle||$5000 was spent in production. No media money was put behind this initiative.|
Disrupt the implicit gender-bias of CPR training and kill the stigma that's killing women.
- Increase awareness of women's heart health and the need for female CPR, defined as increasing Google Searches for key female heart disease/CPR search-terms. Search volume is proven to correlate to heart disease patterns and is...