Advertiser: WhirlpoolBrand: WhirlpoolAgency: In houseCountry: United States
Objectives
1 in 5 American school kids struggle with access to clean clothes every day.1
This makes many kids embarrassed at best; fearful of being bullied at worst.
And it contributes to a problem that is harming the potential and prospects of a generation of children: chronic absenteeism from school.
The Whirlpool Care CountsTM laundry program is tackling this problem–one load of washing at a time. To date, we've installed washers and dryers in 68 schools across the nation.
We had three sets...