Whirlpool: Care Counts laundry program

Whirlpool, a home appliances manufacturer, created a laundry program aimed at reducing, and raising awareness of, chronic student absenteeism from school in the US.

Advertiser: WhirlpoolBrand: WhirlpoolAgency: In houseCountry: United States

Objectives

1 in 5 American school kids struggle with access to clean clothes every day.1

This makes many kids embarrassed at best; fearful of being bullied at worst.

And it contributes to a problem that is harming the potential and prospects of a generation of children: chronic absenteeism from school.

The Whirlpool Care CountsTM laundry program is tackling this problem–one load of washing at a time. To date, we've installed washers and dryers in 68 schools across the nation.

We had three sets...

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