Advertiser: Wendy'sBrand: Wendy'sAgency: VMLCountry: United States
Objectives
Commercial Objectives
- Primary Objective — Increase annual hamburger sales revenue 1.5 percent by the end of 2017.
- Secondary Objective — Increase sales of Wendy's higher-priced premium hamburger line by 2.5 percent by the end of 2017 to accelerate revenue growth.
Marketing Objective:
Turn occasional Wendy's visitors (one to three visits per month) into frequent visitors (four to nine- plus visits per month) by 1 percentage point, as tracked by Millward Brown Wendy's Brand Health Tracker. This is equivalent to one additional visit per month...