Wendy's: Twitter Beef

Wendy's, a chain of fast-food restaurants, successfully increased sales and built awareness for its 'fresh-beef' brand motto in the US by directly engaging and responding to consumers' posts on social media.

Advertiser: Wendy'sBrand: Wendy'sAgency: VMLCountry: United States


Commercial Objectives

  • Primary Objective — Increase annual hamburger sales revenue 1.5 percent by the end of 2017.
  • Secondary Objective— Increase sales of Wendy's higher-priced...
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