Volvo: Sustainability story

In 2017, Volvo, an automotive brand, wanted to increase car sales and expand the meaning of its purpose by creating a sustainable pillar with the aim to protect and sustain.

Campaign details

Brand: VolvoAgency: Grey New YorkCountry: United States

Why is this work relevant for Creative Strategy?

Volvo, is the little guy competing for share in the highly competitive luxury car marketplace. With its core value of "safety" no longer a clear differentiator and a customer who buys based on emotion and values, Volvo needed a meaningful way to connect with its customers that elevated its core value. So, the brand 's Freedom to Move purpose was expanded from protecting people inside and outside a car to protecting something equally as important to our customers....

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