Campaign details
Brand: Volvo Car AustraliaAgency: whiteGREY Country: Australia
Objectives
The task seemed simple: make Volvo a credible challenger in Australia's luxury car segment.
In Australia, Volvo was an un-obvious choice in a luxury automotive segment dominated by larger, more prestigious and lavishly funded brands. To become a choice, they needed to disrupt category expectations while still holding on to a distinct brand.
