Voltaren: Paula vs. Paula

In the midst of a global pandemic, Voltaren, a brand of anti-inflammatory products, collaborated with Paula Abdul to raise awareness of the Voltaren arthritis pain gel and drive sales in the US.

Campaign details

Brand: Voltaren Agency: Weber Shandwick Country: United States

Why is this work relevant for Creative Strategy?

Paula Abdul was a top female artist of the 80s and 90s. Thanks to her continued presence on shows like American Idol, her 2019 Billboard Music Awards comeback and her sold-out Las Vegas residency, she's remained top of mind to our 35+ female target.

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