Volkswagen VW Passat: The Force

Volkswagen redesigned its Passat model for the US market, as it sought to become a high-volume player and move from 10,000 sales per year to 10,000 sales per month within five years.

Volkswagen VW Passat: The Force

Agency: Deutsch IncClient: VolkswagenProduct: Volkswagen Passat

Objectives

This is a paper that describes a social phenomenon. How one idea created an indelible story, delivering an infectious creative, with enduring charm and...

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