Volkswagen VW Passat: The Force

Volkswagen redesigned its Passat model for the US market, as it sought to become a high-volume player and move from 10,000 sales per year to 10,000 sales per month within five years.

Volkswagen VW Passat: The Force

Agency: Deutsch IncClient: VolkswagenProduct: Volkswagen Passat


This is a paper that describes a social phenomenon. How one idea created an indelible story, delivering an infectious creative, with enduring charm a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands