Agency: VMLY&R Istanbul
- Achieve 10% increase in number transfers from other operators (particularly from Turkcell) through the total campaign that was initiated by our print ads.
- During the campaign that was launched with our print ads, increase the number of subscribers switching to 4G (competitors' subscribers and own base included) by 50% compared to the previous quarter.
- Increase the "My next operator of choice will be Vodafone" score, measured in the GfK Individual Consumer Brand Tracking Report, in non-Vodafone subscribers through the campaign and close the gap with the leader Turkcell, which we cannot keep up with since 2014, significantly.
- Decrease the gap between the market leader Turkcell in the following scores in non- Vodafone users, as measured in the GfK Individual Consumer Brand Tracking report, significantly: