Campaign details

Advertiser: Vodafone
Brand: Vodafone
Agency: VMLY&R Istanbul
Country: Turkey

Objectives

Business Objectives:

  1. Achieve 10% increase in number transfers from other operators (particularly from Turkcell) through the total campaign that was initiated by our print ads.

Behavioral Objectives:

  1. During the campaign that was launched with our print ads, increase the number of subscribers switching to 4G (competitors' subscribers and own base included) by 50% compared to the previous quarter.

Perceptual Objectives:

  1. Increase the "My next operator of choice will be Vodafone" score, measured in the GfK Individual Consumer Brand Tracking Report, in non-Vodafone subscribers through the campaign and close the gap with the leader Turkcell, which we cannot keep up with since 2014, significantly.
  2. Decrease the gap between the market leader Turkcell in the following scores in non- Vodafone users, as measured in the GfK Individual Consumer Brand Tracking report, significantly: