Advertiser: Visit Faroe Islands/Atlantic Airways
Brand: Visit Faroe Islands/Atlantic Airways
Agency: SANSIR Torshavn
Country: Denmark

Objectives

Overall objective: We created the campaign to get positive press for the Faroe Islands. With a media budget of 0, we were "all in". If the media would not cover our story, all would have been lost.

Background

Client: Visit Faroe Islands and Atlantic Airways Strongest asset: The stunning nature Primary target group: DK, UK, GE, US Media budget: 0

Brief: Get Google Street View to the Faroe Islands.

The Faroe Islands is one of the smallest countries in the world. The country has for many years been neglected by Google Street View. So until recently there was no Street View in the Faroe Islands. Google was simply not interested in the tiny country.

And with only 50,000 inhabitants the Faroe Islands had limited opportunities to market the small islands in the big world.

Creative solution