Visit Finland: Rent a Finn

Visit Finland, the Finish tourism board, increased tourism to Finland with its global Rent a Finn campaign.

Campaign details

Brand: Visit FinlandAgency: SEK HelsinkiCountry: Finland

Objectives

Finland is a small, sparsely-populated Nordic nation with big ambitions to become a real contender as a must-see destination in the world of international tourism.

To do this meant challenging the dominance of Scandi tourism giants Norway and Sweden, under whose long shadow Finland's international tourism brand ranking had remained static for many years.

But with a communications budget of just €200K government tourism body Visit Finland needed to find a smarter way to create the biggest possible splash.

Commercial objective:

  • Increase Finland's tourism revenue.

Marketing...

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