Visit Finland: Rent a Finn

Visit Finland, the Finish tourism board, increased tourism to Finland with its global Rent a Finn campaign.

Campaign details

Brand: Visit Finland Agency: SEK Helsinki Country: Finland

Objectives

Finland is a small, sparsely-populated Nordic nation with big ambitions to become a real contender as a must-see destination in the world of international tourism.

To do this meant challenging the dominance of Scandi tourism giants Norway and Sweden, under whose long shadow Finland's international tourism brand ranking had remained static for many years.