Advertiser: Visit Faroe Islands/Atlantic AirwaysBrand: Visit Faroe Islands/Atlantic AirwaysAgency: SANSIR TorshavnCountry: Denmark
Objectives
Overall objective: We created the campaign to get positive press for the Faroe Islands. With a media budget of 0, we were "all in". If the media would not cover our story, all would have been lost.
Background
Client: Visit Faroe Islands and Atlantic Airways Strongest asset: The stunning nature Primary target group: DK, UK, GE, US Media budget: 0
Brief: Get Google Street View to the Faroe Islands.
The Faroe Islands is one of the smallest countries in the...